GIERSZEWSKA ZARZDZANIE STRATEGICZNE PDF

Grażyna Gierszewska [email protected] [Strategic management for engineers] Zarządzanie strategiczne dla inżynierów, , Polskie Wydawnictwo . Analiza strategiczna przedsiębiorstwa by Grazyna Gierszewska, analizy strategicznej najczęściej stosowane w zarządzaniu strategicznym na zachodzie. Pages, Publication size in sheets, Book, Gierszewska Grażyna (eds. ): Wyzwania dla zarządzania przedsiębiorstwami, , Wydział Zarządzania.

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Basic methods of getting information. Having accomplished the course a student will have been able to explain the chosen methods of strategic analysis. Strategies of surviving and withdrawal.

Case – a map of strategic group. Creating and features of management information system. Getting information for strategy formulation and implementation.

Having accomplished the course a student will have been able to put into practice the methods of strategic analysis presented during classes. Having accomplished the course a student will have been able to formulate strategic recommendations for a company on the basis of strategic analysis results – making project. Case – SAP method. Role of information in management. Formulation of strategic alternatives. Methods of evaluation of a company?

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Kinds and way of formulating strategic goals. Access to literature with the help of e-books and e-journals services. Criteria of choosing the best strategic alternative.

Grażyna Gierszewska

Definition and features of strategic business unit. Essence and tactics of strategy implementation.

Showing possibilities of applying methods of strategic analysis in practice. Definition and features of strategic management. Having accomplished the course a student will have remembered and will have been able to present the methodology of strategy formulating – written exam. Process of strategic planning. Critical success factors analysis. Having accomplished the course a student will have been able to choose the proper methods of diagnosing macro environment, micro environment and company’s potential – written exam.

Components of strategic management. Definition, elements and rules of building a firm? Determinants of successful strategy implementation 7S, Chandler? Traditional management and strategic management. Kinds of SWOT analysis. Having accomplished the course a student will have remembered and will have been able to present the methodology of strategy implementing – written exam.

Advantages and disadvantages of scenarios building. Strategic management as science and practice. Preparing students for an independent execution of projects in the field of strategic analysis.

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Strategiczna jednostka biznesowa

Definition and rules of creating a firm? Having accomplished the course a student will have been able to formulate strategic recommendations for a company on the basis of strategic analysis results.

Having accomplished the course a student will have been able to explain the chosen methods of strategic analysis strategicznee written exam.

Models of strategic management: Methods of analyzing microenvironment an estimation of a sector value, a map of strategic groups. The meaning of strategic management in the enterprise. Formulating and implementing of balanced scorecard.

Having accomplished the course a student will have been able to put into practice the methods of strategic analysis presented during classes – making project. Ethical problems in benchmarking.

Grazyna Gierszewska – GETM3

Strong and weak information signals. Different kinds of strategy building? Steps in the process of strategic management.