Dabur company SWOT analysis. 1. Presented by – Harishankar sahu MBA Pharmaceutical Managememt IIHMR University Jaipur INDIA; 2. Dabur SWOT Analysis – Download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online. Dabur SWOT Analysis. Strengths: * Established, more than years old brand name. * Diverse product portfolio * Leadership position in herbal products in Indian.

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The competition in home care and beauty care segment also poses a major threat. Strong distribution network and an extensive supply chain 4. However, the international sales still account for only one third of its total sales.

Dabur India SWOT Analysis, Competitors & USP

For instance, the company renovated its oral care portfolio from toothpowders to toothpastes in swo to meet the changing demands. Browse marketing analysis of more brands and companies similar to Dabur India.

It has a strong legacy since its inception in 7. Dabur is one of the largest Indian consumer goods companies with interests in snalysis care, oral care, health care, skin care, home care and food sectors. The OTC pharmaceuticals market in India is growing at a steady rate.

Dabur Vatika hair oil, Hajmola, Real juices, etc are some of the best selling products by Dabur. Dabur is a FMCG company that manufactures and markets ayurvedic and natural healthcare products.

SWOT Analysis Report on Dabur India Limited

InDabur acquired Namaste Laboratories, a Chicago, US-based company that markets a specialized range of hair care products to the people of African descent. Dabur also witnessed increase in its market share in the hair creams category to It is also one of the financially strong herbal care brands in India. Focus on innovation and new product launches. Cheshnotes is home to insightful articles, research and statistics.


Dissertation Help: SWOT Analysis of Dabur India Limited

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Increasing finance costs and tax charges. Its advertisements appear in regional newspapers, and magazines as well as on television and the internet. Dabur products are available in varying sizes. This, in turn, is leading to an increase in the tax rates for Dabur over the years.

In addition, the demand for cosmetics and personal grooming products has been on the rise because of the increasing popularity of beauty contests, increasing disposable incomes coupled with the boom in the Indian fashion industry. It was also ranked among India’s top companies in released by a business newspaper. Its products are promoted using both the traditional and digital channels.

The company also offers digestive products. They are taken as supplements mainly. Zandu, Emami and a number of other smaller brands are already there.

Fake products sold under the name of their brands 2. In the herbal digestives space as well, Dabur anapysis the pioneer and also the number one player with its Hajmola offerings. The taxes of Dabur. Dabur is not just the fourth largest FMCG company in India, but also the world’s largest Ayurvedic and natural healthcare company.

It has entered into joint ventures with Israeli and French companies. While the company already commands market leadership. Newer Post Older Post Home. It has extended its presence into neighboring countries like Nepal, Bangladesh and Pakistan as well as western markets. The company also re-launched its personal care brand Dabur Amla hair oil, and health rejuvenator and energizer brand Plus with an enhanced formulation.

The company is one of the largest Indian consumer goods company. Several of its herbal health care products do not enjoy a high degree of awareness either. Its products are sold alongside the other brands in general stores or medicine stores.


Dabur also holds the number one position in mosquito repellant creams category with the Odomos brand. Dabur products has stiff competition from big domestic players and international brands. Apart from these channels, the brand also promotes itself through contests and campaigns.

They also dabkr the company’s international dabru by opening up immense opportunities in the newer growth markets in the international arena. Now, Dabur is aiming to expand its foreign presence further by acquiring more of the foreign brands.

Although the company enjoys a market leading position in dabjr of its niche product markets, such as herbal digestives and health tonics, in several other FMCG categories including analysie care and oral care, Dabur faces stiff competition from both domestic and international players.

Likewise, in the hair care category, the company’s Vatika and Dabur Amla brands compete with many top brands, including Sunsilk or Dove from Unilever. The acquisition added a complementary product portfolio to Dabur’s existing one, besides allowing it to expand its scale of operations and strengthen its presence in the Middle East and North African region.

Several of its products are best sellers in their respective categories. It is headquartered in Ghaziabad, India and employed 6, people as of March 31, Today, the product is offered in several variants and flavors, each catering swoh the unique needs of its niche consumer segments, including kids, diabetics and the calorie-conscious.