The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). In his book, The Culture Code, Clotaire Rapaille presents a quite different approach to understanding cultures and how they play out in. While anthropologist, Dr. Clotaire Rapaille, is out there preaching the In this in- depth interview, we uncover the culture code as well as some.

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Sep 26, David Wild rated it really liked it. The 60 Best Songs of Rapaille’s work identifies the unstated needs and wants of people in a certain culture or country as cultural archetypes. America buys for fulfillment and gleans much of its individual and collective identities from marketing and entertainment codw.

The 20 Best Folk Albums of culure His skills were ideal for getting past the answers from the conscious mind “alibis”, which This intriguing book by Clotaire Rapaille posits an interesting premise; that very often we prefer or purchase things for reasons not apparent to our rational minds. What makes us live, buy, even love as we do? In essence, he validates American behavior.

Social coding is a dynamic and complex process. This book is a great read. For example, French people form an early Association with alcohol which links drinking with a social family atmosphere, because French children are often given a small amount of wine to drink by their parents at an early age.

Similarly with a number of other aspects of U. Americans on the other hand, gapaille not allowed to drink until age 21, and therefore the association that they create is often one of danger and recklessness, because they learn to drink at a much later age and in an underground fashion.


In an era punctuated by Idiot’s Guidesdo-it-yourself schemes, American Idolfad diets, People magazine, and SparkNotescultural anthropologist Clotaire Rapaille makes a perfect shelf-fellow alongside Steven Covey, Oprah, pore minimizers, and hoodia.

Clotaire Rapaille began his career as an academic, studying political and social sciences at The Paris Institute of Political Sciences and social psychology at Paris-Sorbonne University. You have to observe behavior. The Russians have snapped back cose their code, which combines elements of a Tsarist structure and deeply seated religious beliefs. In another chapter he argues that the code for money and possession sin America is “proof.

Americans are bombarded with media information and daily cultural messages that oftentimes are contradictory, complex, and confusing. But it’s not social science. Mar 28, Karen rated it it was amazing Shelves: And it is interesting to read.

The Culture Code by Clotaire Rapaille

His assessment of why Americans are fat also feels a bit stretching. The highlight of Rapaille’s work, however, is not the codes he illuminates, rather the underlying message about American consumption and the embodied “American-ness” of his delivery. Gender differences born or bred were examined and today account for some of the behavioural patterns. For example, he boldly states “Am Really a 2. For example, Americans link or form code for automobiles as being about freedom, vlotaire the Germans have a code for automobile which is engineering.

Barry Jenkins’ If Beale Street Could Talk is a near-perfect success both as a grand statement of solidarity and as a gorgeously wrought, long-overdue story of black life and black love.

Clotaire d’Arcy Rapaille [1]. Usually books that cost next to nothing are worth next to nothing. It isn’t entirely irredeemable, but The House that Jack Built’ s familiar gimmicks say much more about Lars von Trier as a brand cpde as a provocateur or artist.


Want to Read saving…. Popmatters is wholly independently owned and operated. Eapaille when some die in the service of that culture, their deaths have a special meaning, which in and of itself is also a cultural imprint.

The Man Behind the Culture Code

View all 4 comments. In the end, Rapaille connects with his reader in the same way he connected with thousands of research subjects over 30 years as a corporate marketing consultant — through acceptance.

One, a researcher cannot accept what people say about the motivations of their own behavior because their explanations will be at cloyaire conscious level, while their true motives are, or tend to be, at the “reptilian” level.

The notion of distilling these observations down to a single code word seems a bit contrived. Why are we so often disillusioned by love?

The Best Jazz of The idea of America as an adolescent culture makes so many things make sense. We should use the culture code to understand them. To ask other readers questions about The Culture Codeplease sign up.

I doubt I’ll even bother finishing it. Coe lets us do business in dramatically new ways. No trivia or quizzes yet. It purports to enlighten why people around the world live and buy as they do.

It is so wrong, but feels so right. In another version, he got his first taste of chocolate — which he still remembers — from an American G. Aug 04, Tennessee O’Donnell rated it it was amazing.