ITM Executive MBA, Batch 13B, Term 1, Subject: Concepts of MarketingBCG Matrix of ITC Ltd. V Main Sources: ITC Portal (www. Organizations utilize BCG examination in mark advertising, item administration, portfolio and key administration to help them build up their. Thanks for A2A I strongly believe ITC is a company which has the potential to become a member of top brands of the world(No Indian Brand features in.

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To make this website work, we log user data and share it with processors. Strong brand building capability will be tested. Commonly they are as yet extending their product offering, venturing into new geographic markets, developing the general market and pulling in first-time shoppers matrux guarding their piece of the overall industry against forceful contenders.

They are probably going to produce a little measure of gainfulness and some may much convey significant benefits. Packaging board — No. My presentations Profile Feedback Log out.

They have a ov relative piece of the overall industry, in a matix developing commercial center. That implies that they have not achieved their maximum capacity and are for the most part contending in an exceptionally appealing commercial center where there is a lot of focused contention.

Strictly private and confidential. Products or business units of the company that are still in the nascent stage of their product lifecycle and can either become a revenue generator by taking ot position of a Star or can become a loss-making machine for the company in the future. These business units or products are cash traps and therefore are not seen as a useful source of earning.

Embracing difficult and challenging corporate strategy.

BCG Matrix of ITC | | BCG Matrix Analysis

The organization has built up workplaces crosswise over 18 nations, with 10 worldwide improvement focuses and matric engagements in 35 nations. July 29, heartofcodes Leave a comment. There are products that formulate a part of the industry that is still in the phase of development, yet the organization has not been able to create a significant position in that industry.


Share buttons are a little bit lower. No part of this document should be reproduced or distributed without the. The stars of ITC are paper board and packaging, Agri business and hotels.

Dogs are those products that were perceived to have the potential to grow but however failed to create bcv due to the slow market growth. Enter your email address: Dogs are generally low piece of the overall industry players in stable hcg markets. Since the product is not expected to bring in any significant capital, future investment is seen as a wastage of company resources, which could be invested in a Question mark or Star category instead.

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Strategic forays into emerging high growth markets. ITC InfoTech is a specific worldwide full administration innovation arrangements supplier, drove by Business and Technology Consulting.

The product requires very less investment to maintain its market share and fight off any competition. Products which are market leaders in their specific industry and their industry is not expected to see any major growth in the future are considered as Cash Cows.

The small market share obtained by the organization makes the future outlook for the product uncertain, therefore investing in such domains is seen as a high-risk decision. It is at present headed by Mr. To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value. Cashcows are the products that have a high market share in a market that has low growth.

BCG Matrix of ITC

These products are the money churners for the company and require very bcb investments to sustain their leadership and profitability in the market.

Stars are the cash cows without bounds. Retrieved Octobarfrom www.

Decreasing market share due to new entrants to the market and the introduction of new ayurvedic products and their growing demand are the main reasons that these business units have become Question Marks. As a result, companies are interested to invest in developing these units further to igc a larger market share and attain a stronger position in the market.


These products have the potential of being positioned as cash cows in the future owing to the industry growth prospects. General macro environment 2. Introduction to Strategic Management Successfully formulate and implement value-creating strategy Based on sustainable competitive advantage To earn.

The industry has high potential to grow hence giving the room to the products to grow as well only if the pertinent issues are managed effectively. Distinctive Competencies, Competitive Advantage, and Profitability. Failure to deliver the expected results makes the product a source of loss for the organization, propelling the management to withdraw future investment in the venture.

The investment strategy for these products has to be very well thought through by the management as there are chances that these businesses might not yield any profit for the organization. Auth with social network: Learn the BCG Matrix of Nestle and understand different business units which fall under different quadrants.

Feedback Privacy Policy Feedback. Learn the BCG Matrix of Samsung and understand different business units which fall under different quadrants. Published by Maleah Hughley Modified over 3 bxg ago.

A firm may grow the mayrix. Question marks are additionally infrequently alluded to as the issue youngster. Due to this market circumstance, it is important to put noteworthy entireties of cash into stars.

To use this website, you must agree to our Privacy Policyincluding cookie policy. Linkage between market share and profitability is questionable.